Scoop like itdoesn't matter
Dive into the world of Not so Guilty, where every scoop is a rebellion against the ordinary. Here, ‘guilty pleasure’ is an outdated term – because our ice cream is crafted to nourish your body and delight your senses. Packed with essential proteins, nutrients, and just the right kind of fats, we’re redefining what it means to treat yourself. Get ready to explore how we make indulgence smart, satisfying, and oh-so-good for you.
The Guiltycrew
At Not So Guilty, we believe that positive change begins with our physical and mental health. We aim to be a community-driven company on a mission to bring creative, healthy, and delicious ice cream to everyone around us. By doing so, we can positively change our communities.
James C, MEng
CEO
Maya W, PhD
Ice Cream Food Scientist
Ben D.
Branding / Creative
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